Customer Interview Script
A founder-friendly set of questions to uncover pains, alternatives, and buying triggers without leading the witness.
- Warm-up and context prompts
- āLast timeā questions for real behavior
- Pricing and budget discovery
These tools are designed for speed and clarity. Use them to run customer interviews, plan weekly sprints, test pricing, and tighten your story. Everything here is meant to be copied into your own workflow without extra software.
Featured guide š
A simple weekly snapshot: objective, metric, leading indicators, and a short list of experiments. Use it to keep the team aligned without long status meetings.
Best for
Teams shipping weekly and learning from customer evidence.
Time to adopt
About 20 minutes to set up, 5 minutes to update each week.
Resources are informational. Apply judgment and consult professionals where necessary.
Each resource includes a short āhow to useā outline and a checklist. If you want help applying them to your specific product, contact us and we will suggest the right starting point.
A founder-friendly set of questions to uncover pains, alternatives, and buying triggers without leading the witness.
A lightweight plan and review format: objectives, ādoneā criteria, owners, and a retro section.
A step-by-step guide to packaging, tier naming, and offer testing without guesswork.
Many decks fail because they overpromise or skip the evidence. A strong pitch is simple: who you help, what you solve, what proof you have, and what you need next. Use this outline to present your story clearly without hype.
If you are advertising your product, the same principle applies: your landing page should match your ad claims, show what the user gets, and avoid confusing or exaggerated wording. This helps reduce policy risk and improves trust.