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Practical resources for founders

These tools are designed for speed and clarity. Use them to run customer interviews, plan weekly sprints, test pricing, and tighten your story. Everything here is meant to be copied into your own workflow without extra software.

Featured guide šŸ“˜

The 1-Page Startup Scoreboard

A simple weekly snapshot: objective, metric, leading indicators, and a short list of experiments. Use it to keep the team aligned without long status meetings.

startup weekly scoreboard template on laptop

Best for

Teams shipping weekly and learning from customer evidence.

Time to adopt

About 20 minutes to set up, 5 minutes to update each week.

Resources are informational. Apply judgment and consult professionals where necessary.

Templates and quick-starts

Each resource includes a short ā€œhow to useā€ outline and a checklist. If you want help applying them to your specific product, contact us and we will suggest the right starting point.

Interviewing

Customer Interview Script

A founder-friendly set of questions to uncover pains, alternatives, and buying triggers without leading the witness.

  • Warm-up and context prompts
  • ā€œLast timeā€ questions for real behavior
  • Pricing and budget discovery
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Execution

Weekly Sprint Scorecard

A lightweight plan and review format: objectives, ā€œdoneā€ criteria, owners, and a retro section.

  • Outcome-based tasks
  • Risk and dependency notes
  • Simple decision log
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Pricing

Pricing Checklist

A step-by-step guide to packaging, tier naming, and offer testing without guesswork.

  • Value metric selection
  • Tier and add-on logic
  • Conversation prompts for WTP
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A clean, honest pitch outline

Many decks fail because they overpromise or skip the evidence. A strong pitch is simple: who you help, what you solve, what proof you have, and what you need next. Use this outline to present your story clearly without hype.

If you are advertising your product, the same principle applies: your landing page should match your ad claims, show what the user gets, and avoid confusing or exaggerated wording. This helps reduce policy risk and improves trust.

Pitch outline (8 slides)

Keep it simple
  1. 1Problem + who experiences it (one segment)
  2. 2Current alternatives and why they fail
  3. 3Your product and the ā€œfirst value momentā€
  4. 4Evidence: pilots, revenue, retention, or interview highlights
  5. 5Go-to-market: one channel to start
  6. 6Business model + pricing logic
  7. 7Team: relevant experience and roles
  8. 8Ask: what you are raising for and what it enables
pitch deck outline notes and startup presentation

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